Product Management vs Marketing: Why Great Product Managers Understand Both

"Amy, product doesn't look after marketing. Just sign things off from a product perspective." I reject this with a passion. Sure, I can sign off anything on the basis it's factually correct about my product. But should I not be concerned about whether the content is driving business and customer value? Is product management different … Continue reading Product Management vs Marketing: Why Great Product Managers Understand Both

Product Secrets for Authors: How To Get Your Book Out There

"I'm an author. How do I get my book out there?" Cut up your credit card. Today, I'm speaking to you as "Product Manager - Emerging Authors". I've marketed and distributed financial products for some of the largest banks and retailers in Australia. I have no experience in the book business but I reckon I've … Continue reading Product Secrets for Authors: How To Get Your Book Out There