Product Management vs Marketing: Why Great Product Managers Understand Both

"Amy, product doesn't look after marketing. Just sign things off from a product perspective." I reject this with a passion. Sure, I can sign off anything on the basis it's factually correct about my product. But should I not be concerned about whether the content is driving business and customer value? Is product management different … Continue reading Product Management vs Marketing: Why Great Product Managers Understand Both

🤥 JULY’in To Yourself If You Miss These Books!

I hope you enjoy this month's punny title! I've decided to introduce some product management books into my reading schedule. I kicked this off in July with Hooked: How To Build Habit Forming Products. This post contains affiliate links. This means I earn a small commission. I only recommend books I have read myself and all … Continue reading 🤥 JULY’in To Yourself If You Miss These Books!

Why Every Product Manager Needs A Strong Product Vision

Westpac up-skilled its Product Managers by giving us the opportunity to participate in a 9 week Digital Project Manager course by Academy Xi. I'm excited to say we finished the course with a highly competitive bang today! Today's session involved solving a real life Westpac business problem to tie together all the concepts we had … Continue reading Why Every Product Manager Needs A Strong Product Vision