"Amy, product doesn't look after marketing. Just sign things off from a product perspective." I reject this with a passion. Sure, I can sign off anything on the basis it's factually correct about my product. But should I not be concerned about whether the content is driving business and customer value? Is product management different… Continue reading Product Management vs Marketing: Why Great Product Managers Understand Both
Shhh...I can't help noticing little product secrets hidden everywhere. This post is for anyone who appreciates a good drop. I'm confident I hold the world record for the Australian who has visited Bruges the most times. My heart was broken when COVID separated me from la plus belle ville du monde. It was my dream… Continue reading Product Secrets for Winemakers
"I'm an author. How do I get my book out there?" Cut up your credit card. Today, I'm speaking to you as "Product Manager - Emerging Authors". I've marketed and distributed financial products for some of the largest banks and retailers in Australia. I have no experience in the book business but I reckon I've… Continue reading Product Secrets for Authors: How To Get Your Book Out There
I'm disappointed with myself. Yesterday I broke one of the most fundamental rules of product management: know your customer. Any reputable organisation will have processes in place to handle queries and complaints via front line resources like a call centre. Most of the time things can be resolved at this stage but every now and… Continue reading Do You Really Know Your Customer?
I swore I would never cheat on my books but I went and did it: I bought a Kindle Paperwhite. Some interesting observations about my experience with Amazon: The shopping experience is seamless. I quickly compared the Kindles, picked one and checked out within 5 minutes. Bonus points for offering up 3 other products that… Continue reading I bought a Kindle!