Product Secrets

Product Secrets for Authors part 1

"I'm an author. How do I get my book out there?" Cut up your credit card. Today, I'm speaking to you as "Product Manager - Emerging Authors". I've marketed and distributed financial products for some of the largest banks and retailers in Australia. I have no experience in the book business but I reckon I've… Continue reading Product Secrets for Authors part 1

Product Secrets

Do you really know your customer?

I'm disappointed with myself. Yesterday I broke one of the most fundamental rules of product management: know your customer. Any reputable organisation will have processes in place to handle queries and complaints via front line resources like a call centre. Most of the time things can be resolved at this stage but every now and… Continue reading Do you really know your customer?

Books, Product Secrets

I bought a Kindle!

I swore I would never cheat on my books but I went and did it: I bought a Kindle Paperwhite. Some interesting observations about my experience with Amazon: The shopping experience is seamless. I quickly compared the Kindles, picked one and checked out within 5 minutes. Bonus points for offering up 3 other products that… Continue reading I bought a Kindle!