"I'm an author. How do I get my book out there?" I really set myself a challenge with the mini series Product Secrets for Authors part 1 . It has been so much harder to write than I thought! I was busy in the kitchen inventing pizza pasta tonight when an idea struck me - I'm… Continue reading Product Secrets for Authors part 2
You've set your priorities and mindset in order, now it's time to think about the bigger picture. Whilst you're crushing your day to day action items, don't lose sight of why you're going to work each day. TODAY'S STRATEGY: Keep yourself motivated I find motivation such a fascinating topic and I love to hear what… Continue reading 4 questions to ask yourself to stay motivated
These are the books I read during the beautiful autumn months of April & May. I was going to attempt Stephen King's The Stand but I chickened out. I don't quite have the time for that many pages at the moment! Who are these people on YouTube who read it in 24 hours?! The Hidden… Continue reading FALL in love with these books
When I started this blog I didn't know where it was going to lead or whether anyone would read it. I'm thrilled if I have one follower that gets something out of my writing! I think the beauty of the blog as a channel is that it allows me to share a more honest story… Continue reading Nothing worth having comes easy
Shhh...I can't help noticing little product secrets hidden everywhere. This post is for anyone who appreciates a good drop. I'm confident I hold the world record for the Australian who has visited Bruges the most times. My heart was broken when COVID separated me from la plus belle ville du monde. It was my dream… Continue reading Product Secrets for Winemakers
Has anyone else noticed the Zip Pay campaign? "Can I Zip it?! Yes you can!" When I first saw this ad I laughed to myself as it brought to mind "Do you accept Amex?" Psychologically it is a clever campaign as it normalises Zip as a payment option at the checkout. Their mission is "to… Continue reading Can I Zip it?
My job is on fire at the moment. I mean that in the best possible way. I'm in demand with the marketing team and my sprints are filling up pretty quickly. The only problem is my mind is constantly on this blog and my ideas for my new mini series Product Secrets for Authors! We… Continue reading Finding the epic in your everyday
"I'm an author. How do I get my book out there?" Cut up your credit card. Today, I'm speaking to you as "Product Manager - Emerging Authors". I've marketed and distributed financial products for some of the largest banks and retailers in Australia. I have no experience in the book business but I reckon I've… Continue reading Product Secrets for Authors part 1
I'm disappointed with myself. Yesterday I broke one of the most fundamental rules of product management: know your customer. Any reputable organisation will have processes in place to handle queries and complaints via front line resources like a call centre. Most of the time things can be resolved at this stage but every now and… Continue reading Do you really know your customer?
I started my new job 4 weeks ago so I probably didn't need a break but I wasn't going to complain about a 4 day weekend! This post is what we would consider scope creep as this is not a travel blog however I absolutely had to show off the stunning colours of Australia I… Continue reading I need a break! Why you need to recharge