Product

Can I Zip it? New Campaign Taking Australia By Storm

Has anyone else noticed the Zip Pay campaign? "Can I Zip it?! Yes you can!" When I first saw this ad I laughed to myself. It brought to mind "Do you accept Amex?" Psychologically it is a clever campaign as it normalises Zip as a payment option at the checkout. Their mission is "to become… Continue reading Can I Zip it? New Campaign Taking Australia By Storm

Product

Samsung Galaxy: Finding The Epic In Your Everyday Life

My job is on fire at the moment. I mean that in the best possible way. I'm in demand with the marketing team and my sprints are filling up pretty quickly. The only problem is my mind is constantly on this blog and my ideas for my new mini series Product Secrets for Authors! We… Continue reading Samsung Galaxy: Finding The Epic In Your Everyday Life

Product

Product Secrets for Authors: How To Get Your Book Out There

"I'm an author. How do I get my book out there?" Cut up your credit card. Today, I'm speaking to you as "Product Manager - Emerging Authors". I've marketed and distributed financial products for some of the largest banks and retailers in Australia. I have no experience in the book business but I reckon I've… Continue reading Product Secrets for Authors: How To Get Your Book Out There

Product

Do You Really Know Your Customer?

I'm disappointed with myself. Yesterday I broke one of the most fundamental rules of product management: know your customer. Any reputable organisation will have processes in place to handle queries and complaints via front line resources like a call centre. Most of the time things can be resolved at this stage but every now and… Continue reading Do You Really Know Your Customer?

Product

Starting your new job: 4 lessons in 4 weeks

You have four missions to complete in four weeks, should you wish to accept. Don't forget to report back. WEEK ONE Your mission: grab a coffee each afternoon with someone in your teamUnderstand their role, experience and any key challenges they are facingAsk how they think you can help them - if you are a… Continue reading Starting your new job: 4 lessons in 4 weeks

Books, Product

I bought a Kindle!

I swore I would never cheat on my books but I went and did it: I bought a Kindle Paperwhite. Some interesting observations about my experience with Amazon: The shopping experience is seamless. I quickly compared the Kindles, picked one and checked out within 5 minutes. Bonus points for offering up 3 other products that… Continue reading I bought a Kindle!

Product

4 Important Product Lessons From A Coffee House You Need To Know

I was only 14 years old when I got my first part time job at a Gloria Jeans coffee store. I remember telling my dad I wanted a job so I could save money to go to Costa Rica but I had no idea how to get one! He helped me write my résumé and… Continue reading 4 Important Product Lessons From A Coffee House You Need To Know