"I'm an author. How do I get my book out there?" I really set myself a challenge with the mini series Product Secrets for Authors part 1 . It has been so much harder to write than I thought! I was busy in the kitchen inventing pizza pasta tonight when an idea struck me - I'm… Continue reading Product Secrets for Authors part 2
Has anyone else noticed the Zip Pay campaign? "Can I Zip it?! Yes you can!" When I first saw this ad I laughed to myself as it brought to mind "Do you accept Amex?" Psychologically it is a clever campaign as it normalises Zip as a payment option at the checkout. Their mission is "to… Continue reading Can I Zip it?
"I'm an author. How do I get my book out there?" Cut up your credit card. Today, I'm speaking to you as "Product Manager - Emerging Authors". I've marketed and distributed financial products for some of the largest banks and retailers in Australia. I have no experience in the book business but I reckon I've… Continue reading Product Secrets for Authors part 1
I'm disappointed with myself. Yesterday I broke one of the most fundamental rules of product management: know your customer. Any reputable organisation will have processes in place to handle queries and complaints via front line resources like a call centre. Most of the time things can be resolved at this stage but every now and… Continue reading Do you really know your customer?
You have four missions to complete in four weeks, should you wish to accept. Don't forget to report back. WEEK ONE Your mission: grab a coffee each afternoon with someone in your teamUnderstand their role, experience and any key challenges they are facingAsk how they think you can help them - if you are a… Continue reading Starting your new job: 4 lessons in 4 weeks
In my new role I'm learning a lot about agile. I asked our agile coach if there were any books, podcasts or articles she could point me to that would help me get up to speed. Her response surprised me: "There are heaps of agile thought leaders I follow however I don't know how much… Continue reading A coffee with an agile coach
I swore I would never cheat on my books but I went and did it: I bought a Kindle Paperwhite. Some interesting observations about my experience with Amazon: The shopping experience is seamless. I quickly compared the Kindles, picked one and checked out within 5 minutes. Bonus points for offering up 3 other products that… Continue reading I bought a Kindle!